Every Moment is a Memory​

 A 10-year battery life, 10-bar water resistance and 10-metre dropping shock resistance. These were the three requirements of the ‘Triple 10’ concept that led to the development of G-SHOCK’s shock resistant structure. The rugged shape and robust styling originated with an engineer’s brief calling for an ‘unbreakable watch’. Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up the challenge beyond the limits of time and common sense.